University Madness is a new professional 3-on-3 league for the deepest pool of talent in basketball: the players the draft passes by. Built for the NIL era, timed for the weeks before the June draft.
College eligibility ends. The draft is weeks away and most of the field already knows they won't hear their name called. Between March and June, there's no league, no stage, and no reason for their fans to keep paying attention.
Regional rosters, full-court 3-on-3, and a schedule timed to the one window in basketball nobody else is using.
Rosters include seniors and graduates the scouting community already knows won't be drafted, alongside players who went undrafted the year before. The season runs and ends before the draft itself.
Each team draws from a cluster of D1 programs, so fans of a dozen schools have someone to follow all season, not just through March.
Higher scoring, quicker games, and every player visible on every possession — the format that's already proven itself with FIBA and Unrivaled.
Brand deals are brokered through the league itself, so a player's growing audience and the league's business grow together, not apart.
Undrafted this year or last, or representing someone who is? Get on the list for tryout info and season updates.
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We're raising a seed round. The full financial model, budget, and projections go out after a short conversation, not before.
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Covering the NIL era, the draft, or the next 3-on-3 league? We're happy to talk before the beta season launches.
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